2024 SEO Company Recommendation Report: Comparison Table of 8 SEO Service Plans (AI Technology, Large Number of Keywords, Cost)

What Benefits Do SEO Marketing Companies Provide to Businesses?

How Can Similar Products Stand Out in a Highly Competitive Market? By finding the right SEO marketing company, you can also enjoy the following four benefits provided by SEO marketing：

1. Improve Website Ranking on Search Engines：SEO marketing companies help websites appear in more search results, attracting more user clicks, increasing exposure, traffic, and clicks.
2. Increase Conversion Rates：SEO companies typically optimize website content to meet customer needs, enhancing their willingness to purchase.
   
3. Build Brand Image：When a website ranks well in search results, it gives consumers a positive impression of credibility and brand recognition.
   
4. Save on Advertising Costs：If a website consistently ranks among the top search results, it can continuously attract traffic without the need to spend additional funds on advertising.

Business Growth and SEO Optimization: Exploring Three Stages of Goals and Differences in SEO Assistance Services

We all know that running a company is not an easy task. Every company faces different challenges at different stages. Overall, the optimization directions of SEO marketing companies at each stage are as follows：

Three Stages of Business Growth

1. Stage 1: Start-up Phase
   Goal: Gain deeper insights into content topics that interest consumers and increase initial brand exposure.
2. Stage 2: Growth Phase
   Goal: SEO marketing companies help break through existing website traffic and further enhance brand exposure.
3. Stage 3: Maturity Phase
   Goal: SEO companies help clients establish long-term and stable organic traffic to solidify the existing customer base. They also attempt to target highly competitive keywords to effectively develop new customer sources.

Here are some common issues faced by companies at different stages, and how SEO marketing companies develop corresponding SEO strategies for each stage to effectively help businesses improve their target conversions.

Depending on the different stages of business growth, the type of SEO services suitable for you will vary. SEO ranking companies in the market can generally be categorized into three types: technical, content-focused, and comprehensive conversion-focused：

Type 1：Technical SEO Assistance Services

Provide optimization services from a programming or technical perspective, including website speed optimization, elimination of duplicate pages and 404 error pages, website structure design recommendations, and commonly used tools such as Google Search Console and HTML coding.

Suitable SEO Stage: Start-up Phase

When the website is newly launched and is in the process of being crawled and indexed by Google’s algorithm, technical SEO companies can assist the brand in achieving new website indexing (appearing on search result pages) through the above measures.

Type 2：Content-Focused SEO Assistance Services

Through Content Marketing (White Hat Methods)：Implement SEO optimization by executing keyword strategy, content strategy, article writing, article experimentation and optimization, and data analysis. Commonly used tools include ahrefs, semrush, writerzen, Google Search Console.

Suitable SEO Stages: Growth Phase, Maturity Phase

For websites that already have basic exposure and stable search volume, content-focused companies can increase exposure and rankings through content marketing.

Type 3：Comprehensive Conversion-Focused SEO Assistance Services

Combining the above technical and content-focused companies, there is another type called “Comprehensive Conversion-Focused” companies, such as Growth Matketing. They provide UI/UX design strategy recommendations and use automated marketing tools to further increase conversion rates. These tools include  mailchimp、salesforce、Oracle、Omnichat, etc., ensuring that web traffic effectively converts into orders or customer lists.

Suitable Stages: Start-up Phase, Growth Phase, Maturity Phase

For brands looking to increase natural traffic while simultaneously boosting overall site conversion rates (revenue).

Now that you understand the three main types of SEO companies and the SEO services they offer, you might be wondering, “How do these different types of SEO companies charge?” Different SEO companies have varying pricing models based on their expertise and the services they provide. Next, we will delve into the pricing models of SEO companies to help you better understand how to choose the SEO service that best fits your budget and needs.

Is There a Big Difference in SEO Pricing? Analyzing the Pricing Models of SEO Operation Companies vs. SEO Consulting Companies

If you’re looking to do SEO, you’re probably most concerned about how SEO companies charge. First, let’s understand the pricing trends of SEO companies. The pricing models of SEO companies are mainly divided into fixed monthly fees and performance-based fees. Different companies have different pricing methods, and the guaranteed SEO ranking pricing mechanisms also vary.

In addition to different pricing models, SEO companies charge differently based on the type of technical support they provide. The breadth and depth of their services also influence their pricing models. SEO companies can mainly be divided into two types: SEO Consulting Companies and SEO Operation Companies.

SEO Consulting Companies (Consultation-Based)

In terms of technical support, SEO consulting companies primarily provide optimization suggestions. Their role is that of a “mentor,” focusing on identifying areas that need SEO improvement on your website and providing corresponding solutions. However, you are the one who actually implements these optimizations. If your company has a certain level of understanding of SEO or is already engaged in SEO optimization, it is advisable to seek out an SEO consulting company. Otherwise, there can be significant gaps in communication and execution, resulting in wasted money and a lack of visible results due to insufficient execution.

If your company lacks a deep understanding of SEO or does not have experience with SEO optimization, it is more recommended to consider the “Ranking Execution” type of SEO operation company, which will be introduced next.

SEO Operations Company (Ranking Execution Type)

SEO operation companies provide comprehensive SEO optimization service packages, acting as “operators.” They handle everything from technical website optimization and consulting to writing SEO content. More specialized companies also assist with website conversion optimization. 。

For instance, Growth Marketing offers integrated SEO service packages, including website health checks and optimization, providing professional SEO suggestions and assistance with web UI/UX design, establishing conversion paths with automated marketing bots, and executing content strategies using valuable industry keywords.

Understanding the pricing models of different SEO companies is essential, but choosing the right SEO company is your primary task. Selecting a partner involves more than just knowing the types of service packages they offer; there are many other details to consider. Below are some tips and key points to help you make an informed decision when choosing an SEO company to ensure that your investment yields the best returns.

White Hat SEO and Black Hat SEO: Understanding the Two Main Types of SEO Strategies

How to Achieve Long-Term Stable Rankings: The Right Approach to White Hat SEO

White Hat SEO refers to the use of techniques that comply with search engine guidelines and regulations to optimize a website, aiming to improve search engine rankings and traffic. These techniques typically include high-quality content creation, legitimate keyword research and usage, website structure optimization, and natural acquisition of external links. Through White Hat SEO, not only can you enhance your website’s visibility and traffic, but you can also ensure the site’s long-term stability and rankings.

White Hat SEO emphasizes a user-centric approach, providing valuable and relevant content to attract and retain visitors. For example, regularly updating blog posts, using images and videos to enrich content, ensuring fast loading times, and enhancing user experience are typical practices of White Hat SEO. Additionally, building reciprocal link relationships with other websites can also help to improve the website’s authority and credibility.

In summary, the core of White Hat SEO lies in improving a website’s performance in search engines through legal and ethical means, ultimately achieving sustainable growth and development.

Quick but Dangerous: The Risks and Penalties of Black Hat SEO

Unlike White Hat SEO, Black Hat SEO involves using techniques and strategies that violate search engine guidelines to quickly boost website rankings. These techniques include keyword stuffing, hidden text and links, buying links, and using spam techniques. Although Black Hat SEO can bring noticeable ranking improvements in the short term, once these actions are detected by search engines, the website will face severe penalties.

The risks of Black Hat SEO mainly lie in its unsustainability and high-risk nature. Once discovered by search engines like Google, the website may be demoted or even completely removed from the index, leading to a sharp decline in traffic and business losses. Additionally, using Black Hat SEO techniques can damage brand reputation, causing users to lose trust in the website.

Therefore, while Black Hat SEO may seem effective in the short term, its risks and costs far outweigh the benefits in the long run. Choosing legal and ethical White Hat SEO strategies is the best way to ensure the long-term stability and success of a website.

What to Consider When Signing a Contract with an SEO Vendor? Review the Four Key Expertise Areas and Preparations!

Each SEO company offers different services, so how do you choose a suitable and professional SEO company? Here are the “Four Key Points” to consider when selecting an SEO company, along with “Common Questions” to address before signing a contract. These tips will help you make a smooth initial selection, reducing the time and money wasted!

Four Key Expertise Areas for Choosing an SEO Vendor

When selecting an SEO company, a high-quality SEO vendor should possess the following four key expertise areas:

1. Big Data Analysis Capability:

• Real-Time Consumer Insight: Utilize big data to understand consumer needs in real time.
• Keyword Execution Timing: Use big data to prioritize and schedule the execution time for challenging keywords.

2. Algorithm Insight:

• Trend Awareness: Fully grasp the trends and changes in search engine algorithms.

3. Industry Expertise:

• Relevant Experience: Ensure the team has experience executing SEO projects within your industry.

4. Marketing Experimentation Capability:

• Practical Experience and Resources: Possess the ability and resources to conduct marketing experiments.
• Case Studies: Provide examples of previous marketing experiments they have executed for reference.

⇒How to Choose an SEO Company: Expert Guidance：《找SEO服務公司？挑選指南全攻略！》

Top 10 Things to Know Before Signing a Contract!

Additionally, before signing with an SEO company, don’t forget these 10 preparations and considerations:

• Install Google Search Console: Obtain keyword data for your website on Google.
• Provide Popular Search Keywords: For example, offer the top 10 exposure keywords of the previous quarter to help the SEO company formulate accurate strategies.
• Provide Customer Profiles or Service Records: Confirm the target audience positioning and keyword direction.
• Provide Key Products: Discuss the main keywords with the SEO company.
• Ensure the SEO Company Follows White Hat Techniques: To avoid future penalties for your website.
• Confirm the SEO Company’s Costs and Quotes: Do not blindly choose the lowest price option, but rather carefully evaluate the overall value and services.
• Research Company Reviews: Contact current or past clients of the SEO company to understand their reputation.
• Confirm the SEO Company’s Reporting Schedule: Regular and continuous monitoring is necessary for the SEO strategy to be effective.
• Investigate the SEO Company’s Technical Expertise: Ensure the techniques meet your needs.
• Quantifiable Results Promises: Avoid any SEO company that guarantees absolute top rankings or quick results. Refer to the KPI indicators mentioned below.

At the end of the article, we have compiled some of the most frequently asked questions along with related answers and suggestions. We hope this helps you evaluate and decide more comprehensively to choose the ideal SEO company!

SEO Company FAQs: How are SEO operation KPIs calculated? How often does an SEO optimization company provide performance analysis?

 1.  Do I really need to hire an SEO company? Can’t I do it myself?

Ans:  SEO companies typically have the expertise and experience to quickly devise the best strategies. SEO optimization is usually a time-consuming and lengthy process. When time and expertise are limited, hiring a professional SEO company is a wise choice. SEO companies can quickly develop the most effective SEO strategies, allowing you to focus on your core business.

 2. How does an SEO company measure the effectiveness of an SEO strategy? What indicators can be used?

Ans：The main KPIs to refer to are “Keyword Rankings,” “Keyword Impressions,” and “Keyword Click-Through Rate (CTR).”

• Keyword Rankings: When conducting SEO optimization, specific keyword sets are assigned to webpages or products. The rankings of these keywords affect how your webpage appears in Google search results. Generally, the higher the ranking, the more traffic you will receive.
• Keyword Impressions: Keyword impressions are another indicator for SEO optimization, representing how often your webpage appears in user search results. It is important to note that “impressions do not equal traffic”! High impressions only mean that your webpage has more opportunities to be seen by users, but it does not guarantee that users will click through to your page.
• Keyword Click-Through Rate (CTR): After achieving a certain level of keyword impressions, the keyword click-through rate becomes a key metric to monitor. When the click-through rate increases, it indicates that more people are willing to click and view your webpage. Therefore, if your webpage has high impressions but a low click-through rate, it will not be beneficial for subsequent webpage conversions.

For more details, you can refer to the following article：The 2022 Google Algorithm Ranking Factors

3. How often will I receive an SEO performance analysis report?

Ans：It is recommended to request an SEO performance analysis report on a “monthly” basis from the SEO company.

This should be confirmed with the SEO company before signing a contract. Since SEO results take time to manifest, tracking and analyzing data on a monthly basis allows you to observe trends and discuss subsequent optimization strategies with the SEO company.

4. How can I ensure that the SEO company I choose understands your industry well enough?

Ans：It is advisable to review the SEO company’s previous successful cases.

As the saying goes, “Know yourself and know your enemy, and you will win a hundred battles.” Different industries usually have different SEO optimization needs, including product trends, keywords, and target audiences. If the SEO company is not familiar with the characteristics of your industry, they may not be able to develop an SEO strategy that suits your needs, leading to missed opportunities with potential customers.

5. What tools do SEO companies use for keyword research?

Ans：Google Search Console and Ahrefs are two of the most commonly used keyword research tools by SEO companies. Here’s an introduction to these tools:

• Google Search Console: A free service provided by Google that allows you to monitor your website’s performance in Google search results. It provides important data such as keyword rankings, impressions, and click-through rates. Additionally, features like submitting a Sitemap can speed up the crawling of your webpage by Google.
• Ahrefs: A vital keyword research tool. Its Keyword Explorer feature allows you to analyze and find suitable keyword sets for your website. Moreover, the Site Explorer feature can analyze your competitors’ website authority, the types of keywords they are targeting, and the traffic they generate, helping you to better formulate your keyword strategy.

⇒If you want to know how to choose an SEO company, you can refer to the following article：《找SEO服務公司？挑選指南全攻略！》

6. What are the differences between B2B and B2C SEO companies in executing SEO optimization?

Ans：Here’s a comparison table outlining the differences between B2B and B2C SEO companies in executing SEO optimization:

For details, please refer to the following article：SEO Benchmarks by Industry

7. Is SEO optimization really necessary for small businesses?

Ans： Absolutely! For small businesses, SEO optimization is a crucial strategy for increasing online visibility and attracting potential customers.

While ignoring SEO to save costs might seem like a good short-term decision, in the long run, it will be harder for your website to be discovered in search engines, potentially leading to more lost business opportunities.

8. In the age of digital marketing, how should one choose between SEO optimization and advertising?

Ans：If the budget is limited, SEO optimization can provide more comprehensive results and enhance the growth potential of the business.

SEO optimization is a long-term strategy that improves rankings in search engines through optimizing websites and content, offering sustainable traffic and cost-effectiveness. Advertising, on the other hand, provides quick exposure and results, helping businesses rapidly attract target customers in a competitive market. Here is a comparison table between SEO optimization and advertising for businesses to consider:

9. How long does it take to see results from SEO optimization?

Ans： Growth Marketing uses AI technology to significantly improve website performance, and you can see notable ranking improvements within 3-4 months!

SEO marketing is a “long-term” strategy. Results gradually become visible through continuous monitoring and optimization of the website. It usually takes several months to a year to see significant effects. SEO is an ongoing and constantly changing field, requiring continuous monitoring and adjustments to maintain good rankings. Growth emphasizes using AI technology to effectively enhance website performance, with notable ranking improvements achievable within just 3 to 4 months!

The Key Advantages of Growth: The New Generation SEO Company

Since 2023, large language generation models like GPT, Bard, and Bing AI have rewritten the rules of the SEO industry. However, most of these models are trained primarily on data from the U.S. and are not optimized for traditional Chinese markets. Growth Marketing dedicated to establishing the best Chinese SEO services in Taiwan. We uniquely developed an AI model specifically tailored for the Taiwanese market, enabling faster improvement in your brand’s homepage ranking and providing the industry’s most comprehensive article resources. Additionally, Growth combines AI marketing technology with systematic website analysis and construction to enhance user interaction and conversion rates. Feel free to consult with us on the following items:

• Customized Public Opinion Analysis
• SEO First Page Ranking Opportunity Forecast
• Website Health Check
• Consultative Interviews
• Content Marketing
• High-Interaction Content Programming
• Customized Dashboards
• Automated Marketing

點我立即諮詢！